The Upside to Writing My Paper for Me

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The Top 10 Topics For Macroeconomics Research Paper Topics

The Top 10 Topics For Macroeconomics Research Paper TopicsWhen it comes to the most popular macroeconomics research paper topics, the top five are sometimes surprising. And some of the top ten have been researched by both students and professors for years. So while it's very important to be familiar with what the top topics in the field are, you should also be aware of the top ten in the realm of economics.One of the most intriguing items in the list of macroeconomics research paper topics is 'The Ownership of Rising Incomes.' This may seem like a somewhat strange topic to explore, but a lot of economists have looked at whether college graduates who move from a lower-income to a higher-income family would experience a significant change in their long-term economic outlook. The result of this research, which was just released recently, suggests that there are benefits to being a college graduate who moves from a lower income to a higher income.Another surprising item on the list is 'T he Interplay of Macroeconomic and Microeconomic Theory.' This will give you some background on the intersection of the two disciplines. You may think that this is not a topic that you want to spend too much time on, but there are some very interesting results to be discovered in this area. For example, the effect of macroeconomic shocks on home prices can lead to some strange results.'The Relationship between Microeconomic Theory and Microeconomic Policy' is probably the most fascinating topic in the top ten. It involves the relationship between macroeconomic policy and microeconomic theory. If you find that this is something that interests you, then this is the subject for you.Another interesting area that you may want to consider when looking for research papers is 'Review of Financial Economics,' which will give you an overview of macroeconomics. While you can't do any actual research on this topic, you will learn a lot about how economics is taught in the different schools and c olleges. This is a very broad topic, so you can expect to spend a good deal of time on this topic if you want to choose a macroeconomics research paper topic.'Economic Growth' is one of the top macroeconomics research paper topics that will give you some background on the economics of growth. There is also a topic called 'Economic Growth: Theoretical and Empirical Perspectives.' While this is not a research paper in the traditional sense, it will give you a good understanding of how economic growth is measured in the field. You may even find that you like this topic.If you're interested in the work that is done by individual entrepreneurs and business owners, then you should look into the topic of 'The Role of Entrepreneurship in Economic Growth.' There is also a 'Theory of Entrepreneurship: Theory and Applications' research paper, which will give you a good idea of how entrepreneurs are measured in the field. Finally, there is the 'The Role of Business Ownership in Economic Growth' research paper, which may be of interest to you.You can find a lot of microeconomic theory in the top ten of topics for macroeconomics research paper topics. You can also find a variety of topics that describe the ways in which we measure economic growth and how that plays out in the real world. So the next time you're reviewing topics for your own research paper, you may want to consider looking into these topics.

US Regents Essay Topics

US Regents Essay TopicsIf you are a new graduate entering the US Regents Program and you need to be able to write about your experiences and your thought process as you took on the course, you'll want to start with US Regents Essay Topics. Writing the Essay Topics are easy enough, just make sure that they're well-written, relevant and fun. Don't be afraid to insert humor, if it helps, it will enhance your performance but don't overdo it. Your answers should not only reflect your academic performance, but your personalities as well.One thing that might be a little too challenging is US Regents Essay Topics regarding the course. Since students are going through a lot of unfamiliar territory, there's a tendency to be self-conscious. Be careful and talk through the essay carefully, because this is not the time to try and dig out the skeletons in your closet. Also, make sure that all the details are right, not just your classmates' names, but also the coursework and assignments.US Regents Essay Topics can also be worded in a way that relates to the graduate coursework, including your personal and academic experiences in your previous classes. Often, students tend to be quite detail-oriented, and can end up with all the things wrong about their classes. Focus on topics that will help you be clear, which will be what makes you more clear in your own ideas. You need to really love the subject, so if you have a little trouble with some of the specific details, then this might be one place that you want to check in with. This is where your personal experiences will help you in getting your point across.US Regents Essay Topics should include the major aspects of your curriculum. From this point, you can choose how to make these aspects 'pop' when you're answering questions. The US Regents Coursework requires writing several papers; writing a US Regents Essay Topic might be daunting. So you need to find the words that will make you shine! Just remember that you are represe nting the US Regents Program, and you will have to follow certain rules.This is the time that you want to find the best US Regents Essay Topics that you can. You should consider many things - the number of people you want to make read it, the form you're writing in, and so on. You might find yourself drawn to certain types of essays, so read through the three different options and see what they offer. Take your time and do a little bit of research.Writing US Regents Essay Topics is not difficult - there are simple ways to help you get your point across. That being said, don't forget that this is a public forum where the views and opinions of everyone can be heard. If you have a feeling that you're making a mistake, then there are ways to correct that as well. The US Regents Program, while an excellent college education, does require a bit of interpretation for students.Those who participate in the US Regents Essay Topics and are successful are usually the ones who are well-prepared to make themselves stand out from the crowd. Good essay topics can be hard to come by, but with some effort, you can find them. Keep that in mind and start with US Regents Essay Topics. You won't regret it!

Learning Activity Your Communication Style Response

1. Learning Activity #2: Your Communication Style Response What did you learn about your communication style? How do these traits benefit or hinder you as a manager? Are there areas where improvement is needed? How will you address the negative traits? From this assessments quiz I can see what I have an issue and the ability to establish and maintain relationships is essential whether I in any stage of my career. Working in strategic environment consulting as helping me understand the importance clearer when I have to link experts in various fields to exchange information. At age 20, if you determine this early and there are plans to develop viable networks of their relationship from the relationship with the professors in your†¦show more content†¦Nowadays, public information is easy to find from various sources, including the internet. However, precisely because of easy access, public information often does not bring a significant competitive advantage. on the contrary, personal information that is collected from the personal rela tionships are often toxic and cannot be found from public sources, such as the launch of a new product, the software code has not been announced or information about employers are looking for certain candidates. Therefore, information from individuals who can bring the managers certain advantages, although it is more subjective information publicly because not verified by an independent unit. Therefore, the value of your personal information to others and value the personal information of other people for you depends on your network of trusted relationships to what extent. Most private networks are closely attached in a certain group. Most in a corporate network was created by a few groups, but these groups have little connection. Those with special ability to connect will have power because they know how to link together separate groups. However, sometimes, the advantages of personal information, access to diverse skills, and power, can be opposed to each other. For example, choose the relationship to maximize the sense of trust in your network may inadvertently reduce such diversity has prevented network. You can avoid the pitfalls but

Marketing Two Supermarkets ALDI and COLES

Question: Describe about two supermarkets ALDI and COLES of their target market and the Changes that they should make in their stores? Answer: Introductory sentence This report is about two supermarkets ALDI and COLES. In this report we have tried to study the marketing mix of these two stores and have discussed about their target market and the changes that they should make in their stores. Major findings From this report we have found out that while on one hand COLES is an idle super market catering to the needs of upper class people, on the other hand ALDI is a store that caters to the needs of the middle and lower middle class people and tries to keep its prices down. Major recommendations ALDI should also to focus on the structure of its store and should try to improve the ambience of the store to attract more customers. Background to the task For this task we have visited the stores of ALDI and COLES and have studied the buying behavior of the target customers in these stores. Purpose of the report The purpose of the report is to study about stores of ALDI and COLES, find out their target markets, identify the influences on the buying behavior of these customers and recommend the changes that can be made to improve stores. Format of the report This is a report in which tables are used to comprehend the data and also behavior of the customer is studied by visiting the stores. Section 1 Supermarket Marketing Mix Ideal store marketing mix Price In an ideal supermarket the first section will be of fruits and vegetables because they are everyday high purchase items. It will place products of big brand at eye level so the customer never misses them and they are the first choice, and those being expensive will help the store. Product An ideal supermarket will place its most profitable products at eye level on the shelves. In most of the idle shops, fruits and vegetables are placed in the first section, so that they can make a good impression on the customers who can see how fresh and clean the fruits and vegetables are. Promotion An idle supermarket will have promotional activities going on it like a section offering a free sample of wine or goodies. These promotional activities help the customer in staying a bit long in the store which in turn ensures that the customer will buy some other things from the store. Place An ideal supermarket will place chocolates, biscuits and other goodies on prominent place, so that the customers visiting the store cannot miss them and buy the things they dont intend to. These supermarkets also place flowers on the entrance as flowers are appealing to customers and also have a soothing effect. There will be no clocks, so the customers not hurry. These stores will place tempting products at the outer wall were the foot traffic is high. These stores will also have good light (Beaven, and Scotti, 1990). ALDI marketing mix Price All kinds of items are available in ALDI stores but for short duration of time and in limited numbers. ALDI does not spend much money in designing strategies for the store rather it believes in providing customers with as cheap product as possible. Product Many of the ALDI stores dont even accept credit cards and neither do they offer shopping bags free of cost. Promotion ALDI offers discounts on its fruits and vegetables which help in getting more customers in this segment. ALDI does not offer loyalty cards or vouchers to its customers. There is no such section where free sample of wines or goodies is provided. Place Layout of the stores of ALDI is very simple, they dont spend much on techniques and rather try to costs as much as possible. ALDI stores are dimly lit, aisles are narrow and shelves are sparse. COLES marketing mix Price From placing products in COLES stores shelf layouts are designed. COLES places its products keeping in mind and making decision about shelf layout of each and every of its product. Product COLES places all its products according to shelf layout, it places the products that it wants to sell at eye level of the customers. Promotion COLES stores keep introducing promotional schemes like - Down Down, Prices are Down and Feed Your Family for under $10, Place The stores of COLES are highly lit, spacious and are like what an idle store should be. It places the products like chocolates near the counter (Akroush, 2006). Ideal store ALDI COLES PRICE big brand at eye level Keeps changing products offered big brand at eye level PRODUCT fruits and vegetables are placed in the first section dont even accept credit cards and neither do they offer shopping bags free of cost fruits and vegetables are placed in the first section PROMOTION Promotional activities like a section offering a free sample of wine or goodies offers discounts on its fruits and vegetables Promotional activities like Down Down, Prices are Down and Feed Your Family for under $10, PLACE Have good light chocolates, biscuits and other goodies on prominent ALDI stores are dimly lit is very simple, they dont spend much on techniques Have good light chocolates, biscuits and other goodies on prominent From the above table we can conclude that COLES is more like an idle store as its marketing mix is like an ideal store, whereas ALDI is not an ideal store, as it does emphasis more on reducing costs of its products and does not emphasize much on its marketing mix. ALDI caters usually to middle class customers for whom price is a very important factor. Section 2 Target Segment Target segment of ALDI Budget conscious customers can be target market for ALDI. Budget conscious consumers are the customers that are restricted to a set budget for their shopping As a result, be inclined to try to discover lower priced or on sale items. These customers have a tendency to be somewhat faithful to less-priced brands, which frequently are private label brands. However, though they are pleased to lever for on sale brands. These customers are mostly from the low-income or middle class or are retirees (Al-Khateeb, 2009). This market segment is extremely price receptive and seeks out stores who offer huge discounts and accepts something similar to everyday low pricing (EDLP).People of this segment are less likely to visit premium stores and value money over time. They have a propensity to be major users of loyalty programs and coupons. This segment usually consists of pensioners and middle class people, who usually shop in evening, these people are not at all concerned about the ambience and facilities in the stores and are only interested in choosing the lowest priced product. These customers usually buy only utility products that are very necessary and are seldom interested in products like chocolates and goodies as they know that such kinds of products can imbalance their budget and burn their pocket. These customers usually come with their partner or are alone and leave immediately after buying the utility products. These type of customers buy products in small quantities (Akroush, Shible, and Khawaldeh, 2005). From the above we come to know that the design of ALDI is sufficient to attract its segment customers defined above, the only thing that ALDI need to introduce is to introduce vouchers and loyalty cards for its customers so that it can attract more of its target customers. Target segment of COLES Gourmet focus customers can be target market for COLES People in this target market are looking for superior value products and are willing to pay a premium price for the products. These customers have a propensity to associate price with higher quality and a number of of these customers obtain societal position from their buying behavior (Baker, 2000). Characteristically, these customers are from upper middle to upper collective class, underpinned by superior power of both culture and employment status. This possible target market section has a penchant for superior status brands. These target markets are normally not price receptive and are less concerned with loyalty programs. They enjoy range of products and frequently experiment with purchases (Akaah, and Riordan, 1988). These target customers usually visit the stores on weekends and are normally accompanied with their partners or friends. When they come with their friends they spend a quality time at the store and try to buy all the products that will satisfy their needs. When not in an hurry they idly roam around all the sections of the store and buy what are they like and are tempted to without thinking much about the price or even its utility. They shop only on weekends and dont visit stores on regular basis; they buy large quantities of the product at a single time as visiting to stores is a wastage of time for this segment group. Whenever they come to shop they consider it as an entertainment and try to visit each and every section (Aaker, 1996). Influence Budget conscious customers Gourmet focus customers Influence of family members in buying behavior family members have a big Influence on buying behavior family members do not have a big Influence on buying behavior Family member who influences decision Usually parents influences decision of this target market Usually spouse and children influences decision of this target market, as this target market usually lives in nuclear families Influence of Reference groups Reference groups dont have much Influence on buying behavior Reference groups have Influence on buying behavior as status is very important for people of this group how often they shop These customers shop frequently but always purchase less quantity of product These customers shop less frequently and always purchase more quantity of product Influence role that shopping plays in the overall lifestyle of the consumer This target group shops only for products that are necessary and not for social status This target group shops to maintain its social status and lifestyle culture Shopping behavior depends on culture of this target group Shopping behavior does not usually depend on culture of this target group Advertising Need for shopping does not depend on advertising of the product Need for shopping comes when this group sees an advertisement, as they can afford it Lifestyle This group does not have much lifestyle needs This group has lifestyle needs Number of people in store Their shopping does not depend on the number of people in the store These people will avoid shopping if there are people in the store Ease of parking As most people in this group dont use four wheelers, parking is not an issue for this group As people in this group dont use four wheelers, parking is an issue for this group From the above, we come to know that there are many things that influence consumer behavior. Budget conscious customers are the target markets whose living is simple, they dont have high lifestyle or needs are more attached to their culture, for them place which is a factor of marketing mix is not at all important, neither are that much concerned about the product. They dont care if the product is branded or not, the only thing about which they care is price, they just want that the price of the product should be low and there should be enough promotional schemes in the store, like discount, by one get one free etc. For them quality of the product is also not a big issue, quality of the product is also a market concept. Gourmet focus customers are the target markets whose standard of living is high, these people usually live in nuclear families and for them culture is not that important, for them place which is a factor of marketing mix is a very important factor, these type of customers are brand conscious. They dont care much about the price or promotional activities in the store. They just want to have a good time in the store. For them quality of the product is a big issue, quality of the product is also a market concept, these people usually think of shopping as a status symbol (Aaker, Kumar, and Day, 2001). Section 3 Marketing mix recommendation to increase revenue Although target customer of ALDI are Budget conscious customers, who dont care much about the place, but still ALDI should try to make itself a ideal store for its customers. It should chose bright lights for its store, as it brightness is associated with cleanliness. It should try to start a system of giving vouchers and loyalty cards to its customers, so they become more loyal to the store. The store should bring in other promotional strategies in addition to discount pricing. ALDI should give some attention to its ambience and try some new things to engage its customers and make them buy products which they dont intend to. ALDI should also design its shelf in such a style that branded products are at eye level o the customer. ALDI follows these steps then it would able to attract both middle and upper class people. References Aaker, D. (1996). Building Strong Brands, The Free Press. Aaker, D., Kumar. V. and Day, G. (2001). Marketing Research, Seventh Edition, John Wiley Sons, Inc. Akaah, I. and Riordan, E. (1988). Applicability of Marketing Knowledge in the Third World, International Marketing Review, 5(1):41-55. Akroush, M. (2006). The Services Marketing Mix Paradigm: Is It Still Appropriate for Todays Service Businesses? AL-Balqa Journal for Research and Studies, 11(2), June):49-74. Akroush, M., Shible, M. and Khawaldeh, F. (2005). The Effect of Services Marketing Mix Elements on Customers Satisfaction in the Comprehensive Motor Insurance: An Empirical Investigation of Customers Perspectives in Jordan, Journal of Financial and Commercial Studies/Managerial Sciences-Cairo University, 2/3(32) July-December):439-472. AL-Dmour, H. and Ayesh, H. (2005). The effect of the marketing mix elements of five star hotels on the perceived image by Tourists: a comparative study, Jordan Journal of Business Administration, 1(1):101120. Al-Khateeb, F. (2009). Factors influencing malls selection from Jordanian customer point of view, Jordan Journal of Business Administration, 5(1): 4668. Bagozzi, R.P. (1980). Causal Models in Marketing, Wiley, New York. Baker, M. (2000). Marketing Strategy and Management, Third Edition, Macmillan Business. Beaven, M., and Scotti, D. (1990). Service-Oriented Thinking and Its Implications for The Marketing Mix, Journal of Services Marketing, 4(4):5-19.

Security Guard free essay sample

A security guard (or security officer) is a person who is paid to protect property, assets and people. Security guards are usually privately and formally employed personnel. Often, security officers are uniformed and act to protect property by maintaining a high visibility presence to deter illegal and inappropriate actions, observing (either directly, through patrols, or by watching alarm systems or video cameras) for signs of crime, fire or disorder, then taking action and reporting any incidents to their client and emergency services as appropriate. Since at least the Middle Ages in Europe, the term watchman was more commonly applied to this function. This term was carried over to North America where it was interchangeable with night-watchman until both terms were replaced with the modern security-based titles. Security guards are sometimes regarded as fulfilling a private policing function. Chapter 1 The Security Guard is the person who is guarding and protecting either facility or people. We will write a custom essay sample on Security Guard or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Usually the security guard are working under another company or organization which are dealing mostly with security, but sometime they can be part of the same organization which require the security guard to be there. Most of the time they are taking care of the order and protecting the facilities from anyone who want to enter to the place without any permission so they will stop the person and ask for the reason before let him or her to enter the place, also sometime they will not allow anyone to enter unless they get the order from the manger or the chief directly then the pass will be granted. Moreover, the security guard is given the work and orders from the manager or the admin person who is in charge of them to take care of the organization or the building by moving around the place for checking or whatever there is any suspicion thing should be reported or take an immediate action. In addition, some places require from the security guard to guide the visitors where to park their cars and in what position all this to control the safety in that place and to avoid whatever danger could happen. Also some places require from all the visitors to register their names, positions, date/time and where they are going so they will be provided with a visit card so they can enter. On the other hand, some places they do physical checking before entering like checking the bag or the pockets if it’s necessary and if there is more than one person sometime they will allow only one to enter not all of them. All of this is because of the importance of security and it is different from one place to another place depending on what is the requirement needed for the security. With most of the security guards or the security company should take a standard training that can make them fit and ready to take the position of security guard because if it is not done then it will cause a lot of problems and security issues for everyone due to not enough training which is required for such a position. Finally, the security guard position need a lot of things so he can do his work in a proper way so, he will need other equipment like for example security camera, a phone or a mobile, a uniform to be recognized and many other things which will help for the work to be done in a professional way because mistakes in this work is dangerous. Chapter 2 There is a lot of advantages of having security system and also security guards. By having the security guards we can be safe in different ways like: †¢ Money saving †¢ Assets and property protecting †¢ People safety †¢ Preventing more damage if there is an accident If something happen like if someone want to break in or want to steal from some place then the security guard make it very difficult or even stop it from happing, while if the security guard not available then it will be very easy to break in to any place and steal or even make the business in lose. Moreover, it is very important to have security guards as they can reduce the risk, as if there is a fire they will give the proper guidance to the people where to go, moving important thing to a safety place and try to protect whatever is possible until the firemen are arrived then provide them for whatever they want until they put off the fire. Also the security guards they not only for protecting places or people but also to provide information or guidance to anyone who ask or someone is lost and he don’t know where to go. On the other hand, they can be as the source of the needed information especially when there is no one available at the place like the holidays or late night. When a place is a having the security guards with their system it is appearing to be more professional rather than any other place which they don’t have the security guards system because we can observe that anyone can just be there without anyone can notice and that because everyone is busy with their work and there is no time to check for anything except it is an emergency then all they will stop to work. Chapter 3 The difficulties that the security guards are facing with their work can be like: †¢ Having a small pay or salary †¢ Ignorance †¢ Lack of opportunities †¢ Blaming from others A lot of pressure In this kind of profession the security guard can work but with small salary which they receive from the companies or the places for the services that they provide, it is not all of them but most of them because in some other places or organization they pay very well for the security guards but it’s not all because the majority is a small pay. More over, for the services and for their protection that they provide they don’t get a lot of attention from others either the visitors or the responsible people in the place of work or even outside the place of work. In addition, this kind of work have a lack of opportunities of growing or to be in better position and this can be from less amount of training or even education which is helping a lot when someone want to improve. Also there is some time when the security guards get all the blaming from others for something even it’s not their mistake but they keep getting this blaming like why you did not do this and that while it is not listed in his agenda to do so. When something happen at that time they will remember the security guards but if there is nothing happening no one even thanking them or even talk to them and appreciate of what they are doing. On the other hand, the environment which the security guards are performing their duty could be very bad for them in terms of their health and the mentality because they can work in extremely hot or cold places or sometime dangerous places, also the place of work could be very good but they can get a lot of pressure and be strict on them from the management which could lead to negative behaving. Conclusion For now we know the importance of the security guards, availability and the needful that they have. Even though they are facing problems and difficulties but for them to be around it is a must especially for certain places. We need them among us for protection, safety and to be as a guide, whenever we be in a position which is unsafe or in a worry we will remember the security guards and ask for their protection or a solution for different matters. So this profession is like any other important profession in our life.

How To Write Cold Emails The Right Way

How To Write Cold Emails The Right Way Cold email marketing became popular in the past few years, the idea being that it was an extension of genuine interest and engagement. You’d let people know you mentioned them in a blog post, or referenced them in some other content, like in an ebook. Or you’d share something you wrote that they might be interested in for their own blog or research. They would most likely share it with their followers. Good times, all around. And it worked. Unfortunately, it has morphed into something else, much like guest blogging was co-opted by spammers and sullied. I wish I could share the tweet with you that set my mind to writing this post, but unfortunately, it has been pulled down. Essentially, with typical Twitter bluntness, the writer of the tweet said this: Online email marketing today is an email from some guy saying, â€Å"I mentioned you in this thing I wrote. Share it with all your people.† I suspect he pulled the tweet down because the language was a bit more colorful than this, no doubt stemming from the sense of frustration as his already burgeoning inbox was bombarded by this careless kind of marketing that is really little more than spam. I’m going to approach this post a bit differently, positing some theories about cold email marketing at the start. If everyone ends up doing it, the effectiveness is lost. Even if it’s a miracle cure, too many people are poorly trained in administering it. Even in perfect form, the sheer amount of emails can overwhelm. You must have patience. People don’t all move at the speed of marketing. The recipient must truly benefit and get value from your request. Cold email  marketing can be done well, just like guest posting still has a place, but too often, in the wrong hands or from marketers who are too busy and have an eye on numbers instead of the hearts of the people. It is something ugly. A Tale Of Frustration True-story time, so that you can learn from my pain. I generally receive a fair amount of emails each day from people who want me to look at their blog post or ebook. They tell me quickly that they’ve mentioned me or something I’ve written in their content, and would I please... Check it out. (Pretty vague, and it doesn’t tell me how I’m going to benefit, only that I’m going to have to give up time to do it.) Review it and see if I agree. (Feels like being baited, but I might bite depending on how they worded the email.) Comment on it. (Again, time consuming and how do I benefit by giving you social proof?) Give them pointers on how to make it better. (I find this confusing; I don’t have time to spot-edit other content. I think this is supposed to be flattery, but I would advise wording this kind of request carefully.) And, most importantly, would I share it with my followers lots and lots of times. Some I respond to, and some I don’t. Because I’m an introvert  and also fairly regimented in what I allow myself to do each day, that would interfere with work and personal time, so I don’t always respond right away. Many of these cold emails are hastily written and don’t offer any genuine reward. So if I don’t respond, I archive it away. Sometimes I’d get a follow-up email, wondering if I’d gotten the previous email, and repeating the original request. Some folks follow up the follow-up many times over, and that’s harassing. One day, I received a typical cold email. It said this: Hey Julie. I love your blog post X. The best part was this: X. Here is a quote I liked: X. We wrote something similar and I’d like you to check it out. I would love your feedback. Sharing it on your blog and social media would be great! :-) I read it, and I thought this: It’s a form email, with blank areas for personalization. They used the quote to prove they read my blog post, but is a large pull quote suggesting they didn’t actually read it. It feels like part of a massive campaign with an attempt at being personal. I don’t know this person. I archived it. Six days later I received this: Hey Julie. Just touching base again. While waiting to hear back from you, I read this wonderful post on your blog about X (same blog post mentioned in the first email). I liked it so much I shared it with my Twitter audience. Here is the tweet: (link to twitter.com, not any specific tweet or profile). Here is something similar: (same blog post they wanted me to check out last time). I hope you enjoy it. Do leave a comment or share it. I archived it. Clearly, a follow-up cold email form with sloppy attention to details. I’m not going to share content from anyone who isn’t careful about details, since the content I share and curate  reflects on me. Recommended Reading from Neil Patel: The 6 Types Of Social Media Content That Will Give You The Greatest Value Two weeks later, I receive an email from the same group. Unfortunately, they mixed up their copy and paste efforts, it seems, and it was for some guy I didn't know, containing an email reply chain. Same email template and wording, same blog post they were pushing. I responded back, letting them know of the mix-up and that their email hadn’t gone to the correct person. I also politely and pleasantly noted I was not interested in these types of cold emails. Ten days later, I received an email starting another round of the same templates for another blog post. I archived it. Ten days after that, someone else from that group made a friend request on some of my social media profiles and promptly sent me a message with a link to their LinkedIn Group. Sixteen days after that, I received a  cold  email announcing beta access to their app. They also asked if I would please sign up and promote their app on social media and on my blog to my friends? Ye gads. This is one example. I have many. I save the emails, because sometimes I can’t believe people are doing it. I want to say this to these folks who are going about cold email marketing in this manner: You keep taking up my time and bandwidth. What do I get out of this? Before you send cold emails, ask yourself: What does the receiver get out of this? #WIIFMWhat To Ask Yourself As You Write Your Cold Emails Assuming you’re not an influencer and that you’re looking to build your audience and get some new attention with the help of someone who has a bit of influence, what do you have to do to make cold email marketing effective again? Frankly, much of these next steps can work for any marketing approach, not just cold emails. 1. Did it jump the shark? Before we proceed too much farther, I’d advise you to learn how to evaluate a marketing technique and decide if it’s jumped the shark. This cold email technique may have, indeed, reached critical mass, if you have influencers and others grumbling about it on social media. It has been proposed by leading marketers as a winning technique for so long now  and has been used by those of us in the trenches, causing it to lose its power. But maybe not. What kind of responses are you  getting back? Perhaps your email method works, perhaps your style is off, or perhaps the technique is alive or dead. You decide. 2. Am I valuing the person? Signs of not  valuing the person you’re about to make a request of: Emails that fill up already crowded and noisy inboxes that are filled with jargon, insincere compliments, overly casual friend-talk from a stranger High request loads (share this, do this, review this) for busy people Constant â€Å"follow-up† And a barrage of simultaneous friend requests on every social network out there the same time you send the email That feels like a war campaign, not a genuine relationship. That feels like you’re checking things off a marketing list according to a schedule, and not seriously inquiring and engaging. You clearly want something from the person without any quid pro quo. Explore how you can bring true value to the influencer before you send #ColdEmail.3. Is my timeline off? Remember, people don’t move at the speed of marketing. Engagement is not a cold email and a follow-up. That’s little more than the digital form of advertising circulars in the mail that have my name on it generated from some database. Real relationships, and real engagement, takes time. You can’t flood the Internet with cold email marketing in hopes of fast returns. In other words, do not spray your emails out to random influencers and strangers, taking the shotgun approach and hoping something sticks. That’s a good way to ruin your reputation and have your email marked as spam, or categorize you as a â€Å"troublesome" emailer. You must focus on specific people with specific communication tailored directly to them personally and genuinely. Their interests. Their concerns. Thoughtful responses. That level of communication necessarily reduces the amount of emails you can send out, and it stretches out the timeline. While it would be nice to think of cold emails as a campaign-based technique that fits a particular timeline centered around a specific set of content, I am suggesting that era has passed. It may have worked that way when the technique first developed, but if my inbox is any indication, getting a flood of emails based around the latest content piece someone is pushing that month and my reaction to it (as well as the now-gone tweet mentioned earlier), it's leaving a bad taste in people’s mouths. 4. Is there any real interest? If you don’t hear back, you didn’t hear back. Don’t follow-up your follow-up your follow-up your follow-up. Don’t send messages on other social network messaging systems, too. If the person isn’t interested, move on. And tell the rest of your team as much. They’re just not that into you. If someone doesn't reply to your #ColdEmail, they're just not that into you. Move on.What You Need To Do If you’ve asked yourself those questions and are legitimately good to go forward, you need to know how to do it right. 1. Pre-engagement engagement. Choose a few influencers or people you’d like to target in the hopes that they will do the same for you. Be creative. Pick a few who aren’t on the top of everyone’s list, perhaps. Look for people who: Are active on social media. Have followers who are active. Have lots of blog comments. Are in the habit of promoting others or doing what you’re ultimately going to ask them to do. Are someone you’ve engaged with legitimately (i.e. not looking to get something from) in the past. Have responded to you in the past. Are doing something unusual, unique, or have a brand or thing going on that is different from everyone else that you are  truly interested  in. Please notice:  You’ve engaged with them in the past without trying to get something from them. And also, please notice: Someone doing something you’re truly interested in. Do you see people as merely a means to an end? Do you target influencers who are merely in your niche or have the fame, or are you actually interested in what they say and do? If you aren’t truly interested, you’re going to have a tough time forming a legitimate relationship and communicating with them on a real level. Do you see people as merely a means to an end? If yes, influencer outreach isn't for you.Remember this, because I’m going to harp on this and allude to it for the rest of the post: Natural conversation stems from true interest. Real relationships stem from caring about someone else. If you’re a well-known person in your niche, and considered an important and relevant influencer, you might be able to get by without some of this. After all, you can’t care about everyone; you’d be exhausted. But most of us aren’t, and you need to lay the groundwork of genuine friendliness first before launching requests. If your first contact as an unknown quantity is market-ese, empty flattery, a form email, and â€Å"do this for me please†, you failed. You did it wrong. 2. Inject tangible value into your communication. Remember, this cold email technique doesn’t work unless you genuinely have something of value to offer the recipient. And by genuine, I don’t mean some sort of empty flattery or suggestions of assumed or forced quid pro quo (â€Å"I share your stuff all the time. You should do the same for me.†) You need to add some value. And you need to show that you value the actual person. Adding value and benefits is easy enough. You know the drill. You offer the recipient access to exclusive information or data, a free copy of your ebook, a guest post, help with something, first use of an infographic- that kind of value and benefit is easy to understand. But how do you show the person that you value them? Simple: You assign time or money to the interaction. In a busy and fast world, time and money carry weight. You could send a postcard. A letter. A Graze box. A holiday card. Treats for their whole team. A hot new book on their Amazon wishlist. If the person constantly gushes about Yo-Yo Ma on their social media feeds, send them a Yo-Yo Ma CD. If they love Star Wars, send them something Star Wars-y. Donate to their favorite charity. Spend months conversing about non-marketing things like you would with a friend. Offer to help them here and there, early on, before popping a request (â€Å"I’d be happy to be a beta tester/bug finder† or â€Å"I can create some graphics for you if you need a little help.†). This isn’t about being a creeper or about breaking some sort of pay-to-play laws. It isn’t a guarantee they will do what you want. It’s merely saying with action that the person matters and you took the time to show it. Talk is cheap, especially online, and when I get something that took time or money to communicate with me, I pay attention. That person was willing to expend something of value to them in order to get my attention. For example, I recently received a letter from a blog reader from Kentucky who had read a post I’d written here on the blog. And by letter, I mean paper, in an envelope, with a stamp. He wanted to thank me for writing on a topic that he hadn’t realized he should learn about, and felt he needed to let me know how much it had helped him. So I wrote back. I responded. If that person asks something of me, I will certainly be paying attention and more likely to at least respond again. I’m going to be bold and say that being personal is the only way to stand out now. Clever or flattering language in an email doesn’t really do it. It’s not enough, anymore, to run the data and find a â€Å"slow email† day so your email doesn’t get lost in the shuffle because, truthfully, there are no slow email days. They’re all pretty heavy, with some days being merely slightly less heavy. Say  with action that the person matters and you took the time to show it. #OutreachIf you simply can’t imagine doing anything more than email, block out the time to send real emails long before you need to make a request. You might: Ask their opinion about something they are interested in (anything other than about a post you just wrote). Ask questions, as if they were a mentor (but no links to your site right away). Sincerely tell them how their writing has helped you. Share some content with them that isn’t yours. Tell them why you thought it might help, or how it fit in with what they have previously talked about. And then wait a bit before repeating. You’re establishing that you’re not just out for what you can get. When thinking of cold contacting an influencer to gain traction for your content, ask yourself these questions: What is too common? What is uncommon? How can I make this happen using something uncommon? You know what happens when you add benefits and show the email recipient they are valuable to you? They see your request  as being more valuable. You took the time to add value to it, therefore, it is a more valuable request. This is a simple equation. 3. Don’t care so much. This one technique, that of cold emails, cannot be the cornerstone of your marketing plan. If it is, you'll care too much. If you care too much, you’re going to chase after it too hard. You’re going to â€Å"follow up† to the death and ruin your chances of future success. I’m not proposing apathy, but patience requires you not to sit and stare at your phone waiting for the email to arrive. Be Picky. The crucial question is this:  What can you do  (not just say) that shows you invested time and/or money into your communication? What have you done that shows you value the person? What can you do (not just say) that shows you invested time/money into your #Outreach?If you have the mindset that the person you’re making the request of is more valuable than your request, you won’t slip into spammy and frustrating behavior, and something, ultimately, will come from your efforts. So, in recap: 1. Pick your request. By deciding that you will add true value (backed by time and money) to your request, you’ll be less sloppy and more casual in the requests you make. Instead of pushing every third blog post, you'll take the time to create some kind of content that truly matters. 2. Pick the person. Use the list and choose your email recipients wisely. A bigger list isn’t always best. Be sure you only take on what you can handle in a personal manner. 3. Pick the method. Choose a creative way to communicate to get the recipient’s attention, but remember to do it early on before you begin to make requests. Be uncommon. If email is the only route you can go, remember that caring about people and communicating that genuinely without wanting something in return is, in and of itself, uncommon.